Topical ads are the heartbeat of up-to-the-minute news. They are fast, focused, and essential. These campaigns not only reinforced each station’s brand identity but also alerted viewers to the day’s most important stories. Every spot in this collection showcases my ability to produce under pressure, edit on tight deadlines, and deliver high-quality work that captures both urgency and credibility.
I-Team Reversal
This fast-turnaround campaign supported the 8 News Now Investigative Team, showcasing their breaking stories as they unfolded. I wrote, produced, and edited each spot under intense time constraints to ensure 8 News Now owned the story as it trended. Collaborating closely with our graphics team, we developed a unique visual approach, revealing each story’s outcome in reverse to illustrate how the I-Team uncovered the truth. Edited in Avid, this inventive and time-sensitive series delivered strong proof of performance and earned an Emmy® Award for its creative execution.
WSBTV PRODUCED PROMOTIONS
8 News NOW Edited and Produced Promotions
