In broadcast, versatility is everything… and I’ve worn just about every hat. Working with some of the top TV station brands in the country, I combined my editing expertise with a deep understanding of brand marketing. For the campaigns featured here, I wrote, produced, directed, and often edited each piece myself, using Adobe Premiere Pro, After Effects, and Avid to bring them to life. The results spoke for themselves with measurable rating share increases, new sponsorships, and multiple Emmy® awards.
Las Vegas Is My Home
Shot on DSLR cameras, Las Vegas Is My Home quickly became one of the city’s most recognized campaigns. It helped solidify 8 News Now’s #1 position in the ratings and drew new sponsorships by tapping into the city’s spirit of resilience after the housing crisis. I edited and designed the final look using Adobe Premiere Pro, After Effects, and Avid, crafting an emotional visual identity that resonated deeply with viewers. The campaign earned an Emmy® Award and two Electronic Media Awards, including Best in Show.
Colorful Morning
As Brand Manager for 8 News Now This Morning in Las Vegas, I captured the show’s signature mix of light humor and morning optimism through vibrant visuals and upbeat storytelling. I supervised the visual effects, crafted the edit within our Avid suite, and helped establish 8 News Now This Morning as the city’s go-to morning show. The spot earned an Emmy® Award and was featured by 602 Communications as a standout example of effective television image advertising.
8 News Now… Then and Now
Before becoming 8 News Now, KLAS operated under the familiar Eyewitness News banner. As part of the rebranding initiative, I edited and designed this campaign using Adobe After Effects, Photoshop, and Avid, highlighting the station’s new multiplatform presence — on-air, online, and on social. The refreshed identity drove a ratings boost, expanded digital engagement, and earned an Emmy® Award for Best Station Imaging.
WSB-TV Channel 2
A legacy powerhouse in a top ten market, WSB-TV has long been known for its strong image campaigns and trusted brand identity. As Brand Manager for Weather, Traffic, and the Afternoon News block, I used in-depth market research to protect and elevate these established brands. Through personable, talent-forward campaigns, I crafted spots that highlighted the anchors and reporters Atlanta viewers rely on every day, reinforcing WSB-TV’s position as one of the most respected news leaders in the region.
News Image Continued
From Salt Lake City to Las Vegas and Atlanta, this collection of campaigns showcases my mastery of short-form storytelling. Each piece reflects my adaptability, versatile technical skills, and instinct for emotional marketing. Many of these spots earned Emmy® Awards or nominations and were edited using Avid, Adobe Premiere Pro, or Final Cut Pro, demonstrating both creative range and technical depth across multiple markets and platforms.
