Short-form storytelling is one of my strongest suits. I’ve mastered the art of making every frame count. In 30 seconds or less, you have to grab attention, build emotion, and make the sell, and that’s where my experience shines. From local spots for small businesses to national campaigns for brands like Kroger Foods, I bring a balance of precision, pacing, and personality to every edit. I take pride in understanding each client’s vision and consistently delivering results that exceed expectations.
Providence
For the master-planned community called Providence in Las Vegas, I helped bring a nostalgic campaign to life. Shot entirely on 35mm film, I edited and conformed the piece using Avid Nitris, collaborating closely with a finishing editor to craft a serene, emotionally rich spot that captured the community’s timeless spirit. The final result blended classic texture with modern precision, evoking warmth, color, and a true sense of place.
Kroger Foods
I helped pioneer point-of-purchase vertical ads for Kroger, crafting dynamic short-form content designed to catch shoppers’ eyes right in the aisles. My work included editing and VFX supervision for a range of seasonal and event campaigns. This included the memorable Santa Gift Card spot, complete with a live reindeer on set.
